WINNERS

CLASSIC CREATIVITY

  1. OUTDOOR/AMBIENT
    • KitKat Break Bar

      Nestle Philippines / VML Manila

      SILVER

    • McDo ReClassified

      McDonald's Philippines / Leo Manila

      SILVER

    • ANGKAS ANGCUTS

      ANGKAS (DBDOYC, INC.) / TBWA\SMP

      BRONZE

    • Carrier Cool Spot

      Concepcion-Carrier Air Conditioning Company (CCAC) / Ace Saatchi & Saatchi

      BRONZE

    • The KITA Initiative

      SPARK! Philippines / HAVAS Ortega

      BRONZE

  2. PRINT & PUBLICATION
    • Create Different

      The Misfits Camp / Jayme Headquarters

      BRONZE

  3. FILM
    • MOVE #FixThePhilippines

      Move as One Coalition / TBWA\SMP

      SILVER

    • Ala Gang

      G8 Marketing, Inc. / Leron Leron Sinta

      BRONZE

    • Bookworm

      National Book Store / Leron Leron Sinta

      BRONZE

    • Oishi Crispy Patata: Face Pack

      Liwayway Manufacturing Corporation / TBWA\SMP

      BRONZE

    • Play The Dew: Zombie

      PepsiCo Philippines / BBDO Guerrero

      BRONZE

    • Play The Dew: Racing

      PepsiCo Philippines / BBDO Guerrero

      BRONZE

    • Play The Dew: Fighter

      PepsiCo Philippines / BBDO Guerrero

      BRONZE

    • Rant Refreshment

      Del Monte Juices Philippines / Leron Leron Sinta

      BRONZE

  4. AUDIO & RADIO
    • Baygon HUSH

      SC JOHNSON / VML Manila

      SILVER

    • Play The Dew: Battle

      PepsiCo Philippines / BBDO Guerrero

      SILVER

    • Play The Dew: Racing

      PepsiCo Philippines / BBDO Guerrero

      SILVER

    • GCash One Time Thing (Greg)

      G-XCHANGE INC. / VML Manila

      BRONZE

    • GCash One Time Thing (Sally)

      G-XCHANGE INC. / VML Manila

      BRONZE

    • Play The Dew: Zombie

      PepsiCo Philippines / BBDO Guerrero

      BRONZE

    • Play The Dew: Fighter

      PepsiCo Philippines / BBDO Guerrero

      BRONZE

    • Red Fiber Now Means Now

      Radius / McCann Worldgroup Philippines

      BRONZE

  5. DESIGN
    • The Art of Time: Celebrating 65/60 Years of Boysen Paints

      Pacific Paint (Boysen) Philippines / TBWA\SMP

      GOLD

    • KitKat Break Bar

      Nestle Philippines / VML Manila

      SILVER

    • Learn To Pause

      MindNation Philippines / Dentsu Creative Philippines

      SILVER

    • The KITA Initiative

      SPARK! Philippines / HAVAS Ortega

      SILVER

    • BK REAL FEELS

      PERF RESTAURANTS INC. / DENTSU CREATIVE PHILIPPINES

      BRONZE

    • Lost Conversations Logo

      National Museum of the Philippines / TBWA\SMP

      BRONZE

    • McDo ReClassified

      McDonald's Philippines / Leo Manila

      BRONZE

    • Products of Peace Cradle Bag

      Office of the Presidential Adviser on Peace, Reconciliation, and Unity / TBWA\SMP

      BRONZE

    • Nissin Kintsugi

      Nissin Universal Robina Corporation / Dentsu Creative Manila

      BRONZE

  6. INTEGRATED
    • McDonald's Afterparty: Unwind

      Golden Arches Development Corp. / VML Manila

      BRONZE

    • The KITA Initiative

      SPARK! Philippines / HAVAS Ortega

      BRONZE

CRAFT

  1. AUDIO: BEST COPYWRITING
    • WWF Tula Para sa Tulala RC

      WWF Philippines / Leo Manila

      GOLD

    • WWF Earth Hour Virtual Run “Run Wild” RC60s/30s

      WWF Philippines / Leo Manila

      SILVER

    • Red Fiber

      Radius / McCann Worldgroup Philippines

      SILVER

    • GCash One Time Thing (Greg)

      G-XCHANGE INC. / VML Manila

      BRONZE

    • POLIDENT NGITI RC

      HALEON / FCB Manila

      BRONZE

    • RED FIBER NOW MEANS NOW

      RADIUS / McCann Worldgroup Philippines

      BRONZE

  2. DESIGN/OUTDOOR/PRINT: BEST ART DIRECTION
    • FLIGHT PATTERNS

      Cebu Pacific Air, Inc. / Ogilvy Manila

      BRONZE

    • The Art of Time: Celebrating 65/60 Years of Boysen Paints

      Pacific Paint (Boysen) Philippines / TBWA\SMP

      BRONZE

    • Maarte Fair: Fab Finds

      Museum Foundation of the Philippines, Inc. / TBWA\SMP

      BRONZE

    • Nissin Kintsugi

      Nissin Universal Robina Corporation / Dentsu Creative Manila

      BRONZE

  3. DESIGN/OUTDOOR/PRINT: BEST DIGITAL IMAGING
    • The Killer Smile

      Kintab Co / BBDO Guerrero

      BRONZE

  4. DESIGN/OUTDOOR/PRINT: BEST ILLUSTRATION
    • Nissin Kintsugi

      Nissin Universal Robina Corporation / Dentsu Creative Manila

      SILVER

    • The Photocopied Folktales

      WIMLER Partnership for Social Progress, Inc. / Octopus&Whale

      BRONZE

  5. DESIGN/OUTDOOR/PRINT: BEST TYPOGRAPHY
    • Lost Conversations Logo

      National Museum of the Phlippines / TBWA\SMP

      BRONZE

    • The KITA Initiative

      SPARK! Philippines / HAVAS Ortega

      BRONZE

  6. DESIGN/OUTDOOR/PRINT: BEST USE OF AI (NEW)
    • Maarte Fair: Fab Finds

      Museum Foundation of the Philippines, Inc. / TBWA\SMP

      SILVER

  7. DIGITAL (EXCLUDING FILM): BEST ART DIRECTION
    • McDo Playing the Games

      McDonald's Philippines / Leo Manila

      BRONZE

  8. DIGITAL (EXCLUDING FILM): BEST COPYWRITING
    • PAL PRs Go Further

      Philippine Airlines / Propel Manila Inc.

      GOLD

  9. DIGITAL (EXCLUDING FILM): BEST ILLUSTRATION
    • Learn To Pause

      MindNation Philippines / Dentsu Creative Philippines

      SILVER

  10. DIGITAL: BEST AI STORYTELLING
    • KFC Crave Generator

      KFC Philippines / Ogilvy Manila

      BRONZE

  11. AUDIO: BEST DIRECTION
    • RC Cola “Himala”

      ARC Refreshments Corporation / Hit Productions

      GOLD

  12. AUDIO: BEST SOUND DESIGN & EDITING
    • RC Cola “Himala”

      ARC Refreshments Corporation / Hit Productions

      GOLD

    • Gabriela Blackout Vows

      Gabriela Women’s Party c/o Dentsu Creative / Soundesign Manila

      GOLD

    • BYS Cosmetics World 190s

      BYS Cosmetics / Soundesign Manila

      BRONZE

    • Gabriela Takbo Babae 2025

      Gabriela Women’s Party List c/o Jayme HQ / Soundesign Manila

      BRONZE

    • Play The Dew

      PepsiCo Philippines / BBDO Guerrero

      BRONZE

  13. AUDIO: BEST VOICE PERFORMANCE
    • Play The Dew

      PepsiCo Philippines / BBDO Guerrero

      SILVER

    • Gabriela Takbo Babae 2025

      Gabriela Women’s Party List c/o Jayme HQ / Soundesign Manila

      SILVER

    • Girls Got Game PH: Volleyball RC

      Girls Got Game Philippines / DDB MNL, Inc.

      BRONZE

  14. AUDIO: BEST ORIGINAL SCORE
    • RC Cola “Himala”

      ARC Refreshments Corporation / Hit Productions

      SILVER

    • LoudBox Studios_The Peninsula Hotels Kam’s Journey Around The World

      The Peninsula Hotels / LoudBox Studios

      BRONZE

  15. AUDIO: BEST SONG ADAPTATION
    • Dona Elena “Pampam”

      Dona Elena / Hit Productions

      GOLD

    • Feast Like a Doña

      Fly Ace Corporation / BBDO Guerrero

      GOLD

    • SG2

      Netflix / Kerplunk! Studios & Productions, Inc.

      GOLD

    • LoudBox Studios_McDonald’s #ForeverDate

      Golden Arches Development Corporation / LoudBox Studios

      SILVER

    • MOVE #FixThePhilippines

      Move as One Coalition / TBWA\SMP

      SILVER

  16. AUDIO: BEST ORIGINAL SONG
    • PROJECT SHIFT

      WE-LOAD TRANSCARGO CORPORATION / Kerplunk! Studios & Productions, Inc.

      BRONZE

  17. AUDIO: BEST SONIC BRANDING
    • Play The Dew

      PepsiCo Philippines / BBDO Guerrero

      SILVER

    • Ticnap Notnac

      MONDE NISSIN CORPORATION / MULLENLOWE TREYNA

      SILVER

  18. FILM: BEST ANIMATION
    • WORLDS

      IFACE, INC. / FRAGMENT MANILA INC.

      SILVER

    • SEVEN MV

      CDO FOODSPHERE, INC. / FRAGMENT MANILA INC.

      BRONZE

    • Y2K - JAMES VERSION

      PESPSICO, INC. (PHIL. BRANCH) / FRAGMENT MANILA INC.

      BRONZE

  19. FILM: BEST CINEMATOGRAPHY
    • Mandaue Foam ‘Money Hays’

      Mandaue Foam Industries, Inc. / Arcade

      GOLD

    • PPRCV: AHON

      PARISH PASTORAL COUNCIL FOR RESPONSIBLE VOTING (PPRCV) / FILMPABRIKA INC.

      SILVER

    • RC Cola ‘Himala’

      ARC Refreshments Corporation / Arcade

      SILVER

    • MCDONALDS: FOREVER DATE

      MCDONALD’S PHILIPPINES / FILMPABRIKA INC.

      BRONZE

    • Sobrang Solid

      Diamond Management / FRAGMENT MANILA INC.

      BRONZE

  20. FILM: BEST DIRECTION
    • Mandaue Foam ‘Money Hays’

      Mandaue Foam Industries, Inc. / Arcade

      SILVER

    • PPRCV: AHON

      PARISH PASTORAL COUNCIL FOR RESPONSIBLE VOTING / FILMPABRIKA INC.

      SILVER

    • RC Cola ‘Himala’

      ARC Refreshments Corporation / Arcade

      SILVER

    • BonChon Hallyucination

      Scottland Food Group Corporation / Arcade

      BRONZE

    • Defensil ‘Project Sweep

      Beauty Elements Ventures Inc. / Arcade

      BRONZE

    • Del Monte Fruity Zing ‘Roll’

      Del Monte Philippines, Inc. / Arcade

      BRONZE

    • Grab ‘Sasakyan Kita’

      Grab Philippines / Arcade

      BRONZE

    • Grab ‘Wheels’

      Grab Philippines / Arcade

      BRONZE

    • GRAB: CLOVER

      GRAB PHILIPPINES / FILMPABRIKA INC.

      BRONZE

    • MCDONALDS: FOREVER DATE

      MCDONALD’S PHILIPPINES / FILMPABRIKA INC.

      BRONZE

    • Netflix Squid Game 2 ‘Gganbonus’

      Netflix Philippines, Inc. / Arcade

      BRONZE

    • POMELO: LOLA AND JACOB

      POMELO / FILMPABRIKA INC.

      BRONZE

    • UFC Overload All-Purpose Sauces ‘Overload’

      NutriAsia, Inc. (CPFI) / Arcade

      BRONZE

  21. FILM: BEST EDITING
    • Mandaue Foam ‘Money Hays’

      Mandaue Foam Industries, Inc. / Arcade

      GOLD

    • RC Cola ‘Himala’

      ARC Refreshments Corporation / ARC Refreshments Corporation / Arcade

      SILVER

    • Grab ‘Wheels’

      Grab Philippines / Arcade

      BRONZE

    • MCDONALDS: FOREVER DATE

      MCDONALD’S PHILIPPINES / FILMPABRIKA INC.

      BRONZE

    • MOVE #FixThePhilippines

      Move as One Coalition / TBWA\SMP

      BRONZE

  22. FILM: BEST PRODUCTION DESIGN
    • Grab ‘Wheels’

      Grab Philippines / Arcade

      GOLD

    • PPRCV: AHON

      PARISH PASTORAL COUNCIL FOR RESPONSIBLE VOTING / FILMPABRIKA INC.

      GOLD

    • Mandaue Foam ‘Money Hays’

      Mandaue Foam Industries, Inc. / Arcade

      SILVER

    • RC Cola ‘Himala’

      ARC Refreshments Corporation / Arcade

      SILVER

    • Sobrang Solid

      Diamond Management / FRAGMENT MANILA INC.

      SILVER

    • Defensil ‘Project Sweep’

      Beauty Elements Ventures Inc. / Arcade

      BRONZE

    • Doña Elena ‘Pampam’

      Fly Ace Corporation / Arcade

      BRONZE

  23. FILM: BEST VISUAL EFFECTS AND DIGITAL IMAGING
    • Mandaue Foam ‘Money Hays’

      Mandaue Foam Industries, Inc. / Arcade

      GOLD

  24. FILM: BEST COLOR CORRECTION/ GRADING
    • MONEY HAYS

      MANDAUE FOAM / BAREBONES INC.

      SILVER

    • ABUSADO MUSIC VIDEO

      MUSIC COLONY RECORDS / BAREBONES INC.

      BRONZE

    • PPRCV: AHON

      PARISH PASTORAL COUNCIL FOR RESPONSIBLE VOTING / FILMPABRIKA INC.

      BRONZE

    • WHEELS

      GRAB PHILIPPINES / BAREBONES INC.

      BRONZE

  25. FILM: BEST MAKEUP & HAIRSTYLING
    • Defensil ‘Project Sweep’

      Beauty Elements Ventures Inc. / Arcade

      SILVER

    • Defensil ‘Project Sweep - Piso Fare’

      Beauty Elements Ventures Inc. / Arcade

      BRONZE

    • RC Cola ‘Himala’

      ARC Refreshments Corporation / Arcade

      BRONZE

  26. FILM: BEST CASTING
    • RC Cola ‘Himala’

      ARC Refreshments Corporation / Arcade

      GOLD

    • Defensil ‘Project Sweep

      Beauty Elements Ventures Inc. / Arcade

      SILVER

    • Del Monte Fruity Zing ‘Roll’

      Del Monte Philippines, Inc. / Arcade

      BRONZE

    • Doña Elena ‘Pampam’

      Fly Ace Corporation / Arcade

      BRONZE

    • Lola and Jacob

      Pomelo / BBDO Guerrero

      BRONZE

    • Mandaue Foam ‘Money Hays’

      Mandaue Foam Industries, Inc. / Arcade

      BRONZE

    • MCDONALDS: FOREVER DATE

      MCDONALD’S PHILIPPINES / FILMPABRIKA INC.

      BRONZE

    • POMELO: LOLA AND JACOB

      POMELO / FILMPABRIKA INC.

      BRONZE

    • Potato Corner Crunchy Chicken Pops ‘Detector’

      Shakey’s Pizza Asia Ventures Inc. / Arcade

      BRONZE

    • Rexona’s Coolest of All Time

      Unilever Philippines Inc. / OLIVER Philippines

      BRONZE

    • TNT Gandalf

      Smart Communications Inc. / Arcade

      BRONZE

  27. FILM: BEST LOW-BUDGET FILM
    • PPRCV: AHON

      PARISH PASTORAL COUNCIL FOR RESPONSIBLE VOTING / FILMPABRIKA INC.

      GOLD

    • MCDONALDS: FOREVER DATE

      MCDONALD’S PHILIPPINES / FILMPABRIKA INC.

      SILVER

    • MADE IN THE PH

      TITANOMACHY, INC. / FRAGMENT MANILA INC.

      BRONZE

    • MOVE #FixThePhilippines

      Move as One Coalition / TBWA\SMP

      BRONZE

CREATIVITY IN ENGAGEMENT

  1. CREATIVE DATA
    • PAL PRs Go Further

      Philippine Airlines / Propel Manila Inc.

      BRONZE

  2. MEDIA
    • KitKat Break Bar

      Nestle Philippines / VML Manila

      GOLD

    • Living Posters

      Coca-Cola Philippines / WPP Open X Led by Ogilvy Manila/Bates CHI & Partners

      BRONZE

  3. PR
    • #StripesFitCheck

      Scoliosis Philippines / MULLENLOWE TREYNA

      SILVER

    • The KITA Initiative

      SPARK! Philippines / HAVAS Ortega

      SILVER

    • Carrier Cool Spot

      Concepcion-Carrier Air Conditioning Company (CCAC) / Ace Saatchi & Saatchi

      BRONZE

    • Graduation Rights

      Quezon City Gender and Development Council Office / Ad Hoc Marketing

      BRONZE

    • Ticnap Notnac

      MONDE NISSIN CORPORATION / MULLENLOWE TREYNA

      BRONZE

  4. INFLUENCER
    • Marine Wildlife Watch of the Philippines

      MullenLowe Treyna / MULLENLOWE TREYNA

      SILVER

    • #StripesFitCheck

      Scoliosis Philippines / MULLENLOWE TREYNA

      BRONZE

    • Face of Courage

      Foundation for Media Alternatives / Dentsu Creative Manila

      BRONZE

CREATIVITY IN ENTERTAINMENT

  1. AUDIO-VISUAL BRANDED CONTENT
    • Lost Conversations Campaign

      National Museum of the Phlippines / TBWA\SMP

      SILVER

  2. TALENT
    • Marine Wildlife Watch of the Philippines

      MullenLowe Treyna / MULLENLOWE TREYNA

      BRONZE

  3. GAMING
    • Play The Dew

      PepsiCo Philippines / BBDO Guerrero

      GOLD

CREATIVITY IN EXPERIENCE

  1. TOUCHPOINTS & TECHNOLOGY
    • KFC Crave Generator

      KFC Philippines / Ogilvy Manila

      BRONZE

    • McDonald's Afterparty: Unwind

      Golden Arches Development Corp. / VML Manila

      BRONZE

  2. BRAND EXPERIENCE
    • KitKat Break Bar

      Nestle Philippines / VML Manila

      GOLD

    • Carrier Cool Spot

      Concepcion-Carrier Air Conditioning Company (CCAC) / Ace Saatchi & Saatchi

      SILVER

    • McDonald’s Higantes Ridin’ Thru

      Golden Arches Development Corporation / TBWA\SMP

      SILVER

    • The Art of Time: Celebrating 65/60 Years of Boysen Paints

      Pacific Paint (Boysen) Philippines / TBWA\SMP

      SILVER

    • McDo ReClassified

      McDonald's Philippines / Leo Manila

      BRONZE

  3. GUERRILLA MARKETING & STUNTS
    • KitKat Break Bar

      Nestle Philippines / VML Manila

      GOLD

    • McDonald’s Higantes Ridin’ Thru

      Golden Arches Development Corporation / TBWA\SMP

      SILVER

  4. SPONSORSHIP & BRAND PARTNERSHIP
    • KitKat Break Bar

      Nestle Philippines / VML Manila

      GOLD

    • McDo ReClassified

      McDonald's Philippines / Leo Manila

      SILVER

  5. INNOVATION
    • #StripesFitCheck

      Scoliosis Philippines / MULLENLOWE TREYNA

      SILVER

CREATIVITY IN SOCIAL (NEW)

  1. SOCIAL POST
    • KitKat Please Hesitate

      Nestle Philippines / VML Manila

      BRONZE

    • Learn To Pause

      MindNation Philippines / Dentsu Creative Philippines

      BRONZE

    • Ticnap Notnac

      MONDE NISSIN CORPORATION / MULLENLOWE TREYNA

      BRONZE

    • McDonald’s Carlos Yulo MoMa

      Golden Arches Development Corp. / VML Manila

      BRONZE

    • TNT Maki All-Out Na

      Smart Communications, Inc / Ace Saatchi & Saatchi

      BRONZE

  2. SOCIAL VIDEO
    • Face of Courage

      Foundation for Media Alternatives / Dentsu Creative Manila

      SILVER

    • TNT Maki All-Out Na

      Smart Communications, Inc / Ace Saatchi & Saatchi

      SILVER

    • Oishi Crispy Patata: Face Pack

      Liwayway Manufacturing Corporation / TBWA\SMP

      BRONZE

  3. USE OF INFLUENCER IN SOCIAL
    • #StripesFitCheck

      Scoliosis Philippines / MULLENLOWE TREYNA

      GOLD

    • Face of Courage

      Foundation for Media Alternatives / Dentsu Creative Manila

      BRONZE

  4. SOCIAL ACTIVATION
    • Closeup’s Freshest Music Video

      Unilever Philippines Inc. / OLIVER Philippines

      GOLD

    • #StripesFitCheck

      Scoliosis Philippines / MULLENLOWE TREYNA

      GOLD

    • Pocky Philippines “POCKY SABI”

      Glico Philippines, Inc. / Dentsu Creative Philippines

      SILVER

    • McDonald's M Everywhere

      McDonald's Philippines / Leo Manila

      BRONZE

    • Turning McDonald's Branches Into Esports Tournament Arenas

      Level Infinite PH / MINOTAUR

      BRONZE

CREATIVITY IN STRATEGY & EFFECTIVENESS

  1. CREATIVE EFFECTIVENESS
    • Flight Patterns

      Cebu Pacific Air, Inc. / Ogilvy Manila

      SILVER

    • Graduation Rights

      Quezon City Gender and Development Council Office / Ad Hoc Marketing

      SILVER

    • Move It - 4,827-Character Caption Promo Hunt

      WE-LOAD TRANSCARGO CORPORATION / Propel Manila Inc.

      BRONZE

    • Ride the Arches

      McDonald's Philippines / Leo Manila

      BRONZE

  2. CREATIVE STRATEGY
    • #StripesFitCheck

      Scoliosis Philippines / MULLENLOWE TREYNA

      GOLD

    • KitKat Break Bar

      Nestle Philippines / VML Manila

      GOLD

    • McDo ReClassified

      McDonald's Philippines / Leo Manila

      SILVER

    • Flight Patterns

      Cebu Pacific Air, Inc. / Ogilvy Manila

      BRONZE

    • Living Posters

      Coca-Cola Philippines / WPP Open X Led by Ogilvy Manila / Bates CHI & Partners

      BRONZE

    • Ride the Arches

      McDonald's Philippines / Leo Manila

      BRONZE

    • McDonald's Superfan Quest

      Golden Arches Development Corp. / VML Manila

      BRONZE

CREATIVITY FOR GOOD

  1. CORPORATE SOCIAL RESPONSIBILITY
    • Flight Patterns

      Cebu Pacific Air, Inc. / Ogilvy Manila

      SILVER

    • McDo ReClassified

      McDonald's Philippines / Leo Manila

      SILVER

  2. NON-PROFIT, CHARITY, & GOVERNMENT
    • #StripesFitCheck

      Scoliosis Philippines / MULLENLOWE TREYNA

      GOLD

    • Graduation Rights

      Quezon City Gender and Development Council Office / Ad Hoc Marketing

      BRONZE

    • Products of Peace Cradle Bag

      Office of the Presidential Adviser on Peace, Reconciliation, and Unity / TBWA\SMP

      BRONZE

  3. PUBLIC SERVICE & CAUSE APPEALS
    • #StripesFitCheck

      Scoliosis Philippines / MULLENLOWE TREYNA

      GOLD

    • Graduation Rights

      Quezon City Gender and Development Council Office / Ad Hoc Marketing

      BRONZE

    • Learn To Pause

      MindNation Philippines / Dentsu Creative Philippines

      BRONZE

    • PPCRV Baha (Flood) for Breakfast (Project Ahon)

      Parish Pastoral Council for Responsible Voting (PPCRV) / TBWA\SMP

      BRONZE